H&M’s Conscious Exclusive collection 2018 pays homage to the Arts and Crafts movement in Sweden and features the new sustainable materials recycled silver and ECONYL®, a 100% regenerated fibre from fishnets and other nylon waste. The Conscious Exclusive collection launches in selected H&M stores around the world, as well as online at hm.com, on 19 April 2018.

 

This is the seventh Conscious Exclusive collection, a recurring range of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. Along with TENCEL™, recycled polyester and organic linen, H&M is pleased to introduce ECONYL® and recycled silver to the line. ECONYL® has been woven into a delicate sheer fabric with dramatic embroidery featured on the beautiful white lace wedding dress, or made into a romantic dark grey-blue lace long-sleeved mini-dress. Meanwhile, recycled silver appears in the delicate Arts and Crafts inspired jewellery designed to go with the collection.

 

The Conscious Exclusive 2018 collection takes inspiration from the creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson. The cottage Lilla Hyttnäs, with its beautiful paintings and tapestries, has been interpreted by the Conscious Exclusive design team into a contemporary and eye-catching collection of beautifully crafted womenswear, shoes and accessories made from sustainable materials.